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UNI's Women's Blazer Unveiling
Date
May 2023
The Call
UNI's new women's blazer demands a launch that captivates the audience across various channels. The call is to design a visually striking campaign that spans Instagram stories and reels, a teaser video, the official website landing page, and offline print posters.
The Answer
In terms of color use, this time I challenged the unusual low-contrast color combination and followed the grid system rules to create eye-catching visuals and concise text that are highly consistent across all platforms.
The teaser video employs dynamic transitions between running subway and new-season looks to maintain viewer interest, and the same time align with the new season's theme "Commute Fashion". Subtitles with high contrast ensure that the message is conveyed effectively even in challenging color scenarios.
The Skills
Grapghic Design/ Video Production/ Branding
