homesick

March 2023

The primary goal of the project was to encapsulate the essence of cherished memories in every product, forging an intimate connection with customers through a new and creative concept development, to solve the main question they are most concerned with is how to capture the spirit of memory in a way that feels personal and recognizable to everyone.

The inspiration for my creation comes from the geographic coordinate system, using GPS coordinates to uniquely identify places and moments. I draw on the concept of extracting scents to create a unique identity for each scented candle, with points becoming lines and lines forming surfaces.

The candle box design reflects a map with longitude and latitude lines, placing each candle's image in a different location. The package's bottom is marked with a representative color of that location, enhancing personalization. Branded shopping bags feature a homesickness stamp, adding a traditional touch. Stamps can also be made into stickers to widely increase brand awareness.

The website showcases a zoomable global map with colored latitude and longitude lines, encouraging users to explore locations from their memories. Interactive billboards offline enhance brand interactivity and awareness. Using discarded folded paper as print materials aligns with the brand's environmental values.

Brand Communication/ Package Design/ Interactive Landing Page Design/ Interactive Billboard Design