July 2023

The call is to develop a creative campaign, "My Favorite Color is Blue though," focused on women mental health awareness, to build a campaign that resonates with the audience.

In response, a strategic plan is developed, leveraging insights from past brand work, an updated brand definition, and industry analysis. The campaign, "My Favorite Color is Blue though," is crafted as a metaphor for mental health complexities. Continuous refinement ensures reaching the right audience with the right message at the right cost. Blue Empowerment aims to nurture women's mental resilience globally, inviting them to join a movement dedicated to empowerment and emotional freedom.

We made the billboard-style look like a movie shoot, with the movie filter and black background with the white text caption. We ensured high visual consistency across various channels, including print billboard, email marketing, website landing page design, and Facebook articles.

Print and Facebook Advertising/ Photography/ Creative Communication/ Website Design/ Email Marketing