May 2023

The call challenges the fashion industry to redefine its visual language and embrace authenticity through the "Do Not Pose" concept. It encourages brands to move away from overly stylized representations and connect with consumers through genuine, relatable moments.

In response, the "Do Not Pose" concept intentionally unfolds as a series of moments where subjects are not posed but simply standing, captured through a camera lens. This deliberate choice challenges the conventional notion of posing, inviting authenticity, and emphasizing the beauty found in natural, unscripted stillness. The visual narrative seeks to redefine the industry's standards, embracing moments that authentically capture the essence of individuals without the artifice of traditional posing. This concept was communicated by the print fashion magazine.

Typography/ Photography/ Visual Communication/ Fashion Advertising