October 2023

We aim to embody the essence of "SAUVAGES," where wildness meets the city's energy. The call is to construct scenes featuring a wild tiger in urban settings, symbolizing women's fierce desire for freedom, independence, and resilience in the face of societal norms, and launch an engaging Instagram and Facebook campaign. We aim to captivate audiences, build anticipation, and spread the untamed spirit of the album on these dynamic platforms.

Our social media campaign will feature teasers of a wild tiger in urban landscapes, creating intrigue and excitement. The surreal 3D red album cover against grayscale city scenes will be showcased, creating a striking contrast. The wild tiger, confidently navigating traffic, represents the untamed spirit of women. Ripped aluminum foil introduces chaos, reflecting the diverse nature of the wild, showcasing that women thrive in the city's hustle and bustle. This visual manifesto aims to harmonize women's ambition and wildness, portraying their fearless coexistence within the vibrant urban landscape of "SAUVAGES." They accompanied by captivating captions explaining the symbolism. A hashtag campaign will encourage audience participation, fostering a community around the themes of freedom, independence, and resilience.

The well-layout Instagram feeds will maintain momentum, leading to a grand unveiling. The Facebook event page will serve as a hub for discussions and live sessions, ensuring a dynamic online experience. Join us on Instagram and Facebook as we redefine the album launch, bringing the untamed spirit of "SAUVAGES" to your digital feed.

Graphic Design/ Instagram & Facebook Advertising Creative